![]() ![]() Google Alerts are free, and there’s no denying that is a big tick in their favor.īut if Google Alerts are the Forever 21 of the PR monitoring world, then BuzzSumo is the styling service StitchFix. Now, we may be biased, but we think this part is where BuzzSumo really comes into its own. In fact, Carrie did a whole Twitter study on BuzzSumo’s backlink monitoring speed: Still need convincing? Here’s what other industry experts have to say on the matter… “BuzzSumo has so far been the fastest tool at finding backlinks to a URL.” Carrie Rose, Rise at Seven We can now respond in hours rather than days or weeks.” CEO Terence Collins of Collins Online Marketing Services We see what they publish, how well it’s shared, and can either hop on a trend, counter it, or ignore it. BuzzSumo’s alerts allow us to watch competitors and industry leaders. A BuzzSumo alert tagged it in the evening, and we had created a rebuttal and had it on the desk of our client’s Marketing Manager, ready to publish, by 8 am the next morning. Thankfully, CEO Terence Collins used BuzzSumo Alerts, and was able to successfully prevent fallout from a piece of negative press: “I had one case where a well-regarded competitor published a controversial article. This exact scenario played out for Collins Online Marketing Services. Whether it’s an opportunity or a disaster, knowing information at speed can help you take action before anyone else – including your competitors. If a negative news story is published about your brand and you come across it on Monday afternoon instead of a Friday morning, the damage could already be done in the eyes of your customers or clients. This test may not seem that significant, but the speed of acquiring information around your brand can spell the difference between you making a return on your investment, or wasting your time. So, when it comes to the speed of alerts, it’s: Google reads all mentions as lower case, and will return exact match mentions if the keyword is surrounded by quotation marks.Īnd before you ask, I did check my spam and promotions folders! To make sure the test was fair, I double checked the configuration of my Google Alert, and researched whether anything could be preventing mentions from coming through (eg whether the capital ‘S’ in BuzzSumo was skewing the results). ![]()
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